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Positively Dope

Description & Details


Complete and total branding for what happens to be a personal project of mine. The brand was started from the ground up with the main focus of creating apparel that gave a positive message and vibe. The branding for this project wast started by creating the logo and then on to create the first product release of limited edition knit beanies with special packaging. Everything from the beanie, to the patch on the beanie, to the laser cut acrylic tags & packaging branding was created here. We even shot the lookbook and video advertisements.

Identity: logo, business cards, packaging & product design
Website: E-commerce, blog, gallery
Content: lookbook photography, video advertisement

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